Social Media ROI for Journalists: Boston, NLGJA, Aug. 23

In 2013, more and more newsrooms will revisit their social media strategy and ask, “What’s our return on investment?” How do we know if our newsroom is doing social “correctly”? What does this mean for our organization’s bottom line?

This Aug. 23 conference session, which will help you answer those questions, will be part of Boston: Uncommon, the 2013 convention of the National Association of Lesbian & Gay Journalists, which will be held in Boston Aug. 22-25.

This session is open to only NLGJA Conference attendees. Register here.

Social Media ROI for Journalists will be led by Chad Graham, senior editor of mobile, search and social, The Arizona Republic and azcentral.com, and Robin J. Phillips, digital director, Donald W. Reynolds National Center for Business Journalism.

WHAT YOU’LL LEARN

In this session, we’ll examine the four stages of social media use in newsrooms:

from an active presenceto engagementto steering the conversationto full integration.

Graham and Phillips will answer the following questions: How do I pick social media goals? How do I select tactics to reach those goals? How do I work with marketing? How do I measure social media?

IS THIS SESSION FOR YOU?

Social Media ROI will be of interest to managers overseeing social media and online news and for individuals who are beginning to ask (or are being asked by their publishers): “Is all this time on social media worth it?”

Chad Graham

YOUR INSTRUCTORS

Chad Graham leads the mobile, social media and search engine optimization strategy for the Republic Media newsroom, home to azcentral.com, 12 News (NBC, Phoenix) and The Arizona Republic. Graham and his team of engagement producers work to enhance real-time conversation and collaboration between journalists, readers and viewers. Graham previously served as a business reporter and columnist for The Republic. He has been an editor for the Advocate magazine and a reporter for the Des Moines Register, Hollywood Reporter and Associated Press. @chadgraham2

Robin J. Phillips

Robin J. Phillips is the digital director for the Donald W. Reynolds National Center for Business Journalism at Arizona State University. Her previous position was as online community manager for azcentral.com, the website of The Arizona Republic in Phoenix. She has also served as deputy business editor at The Republic and Newsday, as well as editor for BusinessWeek Online’s small business channel. She has been an adjunct instructor at the Walter Cronkite School of Journalism and Mass Communication and Columbia University Graduate School of Journalism. She is a co-founder of #wjchat, a weekly Twitter-based gathering of Web journalists. @robinjp

ABOUT THE PROGRAM

This workshop is sponsored by the Donald W. Reynolds National Center for Business Journalism. If you have any questions about the center’s training, please email Executive Director Linda Austin or call 602-496-9187.

Those who successfully complete three workshops or online seminars presented by the Reynolds Center are eligible to receive a “Circle of Achievement” certificate.

View the original article here

The Energy Revolution: Finding Powerful Stories Everywhere: Boston, NLGJA, Aug. 23

You keep hearing about “fracking” in western Pennsylvania and North Dakota, but can’t imagine how it would affect your community.

In this NLGJA convention session on Aug. 23  in Boston, Marilyn Geewax, a senior business editor with NPR, will help you understand how this unleashing of  massive supplies of fossil fuels is changing all of our lives.  The energy revolution is making U.S. manufacturing competitive again and soon could be generating millions of jobs from Maine to California. And it’s having a broad impact on the environment, tax revenues and politics.

This session is part of Boston: Uncommon, the 2013 convention of the National Lesbian & Gay Journalists Association, which will be held in Boston Aug. 22-25. This session is open to only NLGJA Convention attendees. Register here.

Geewax will offer a similar webinar, free on Dec. 4.

WHAT YOU’LL LEARN

Every American has a stake in these changes; all journalists need to understand the basics – and to look for the local angles.  Here’s what this session will help you understand:

1)      Fracking – What exactly is it, and why does this drilling process generate so much oil and gas – and controversy?  Get familiar with the basic terms of the debate so you feel comfortable setting out to tell a story about it.

2)      Manufacturing – Economists say fracking is transforming manufacturing. Huh? Get a clearer understanding of the direct link between the drilling process and the revival of many factories.

This image is from a music video by ProPublica. Its coverage of fracking is at http://www.propublica.org/series/fracking

3)      Jobs, Jobs, Jobs – Many optimists say the energy revolution will help create millions of jobs. Some communities will be building bigger ports to export liquefied natural gas and others will be gaining pipeline-construction jobs. Many may be able to build new infrastructure with revenues from drilling leases. But if cheap energy makes it easier to automate, will some jobs be lost?

4)      The Environment – Environmentalists are raising serious questions about water use, pollution, earthquakes, and the overall wisdom of increasing the use of fossil fuels like oil and gas. What’s at stake?

5)      The Local Angle –The energy revolution is generating changes all around us – and you, as a journalist, will see the local angles once you know how to spot changes in your own community.

IS THIS SESSION FOR YOU?

The answer is very likely yes. You need to  understand what’s happening in the energy sector if you have any interest in covering politics, business, the environment, globalization, the Middle East, transportation, Wall Street, education/job training or infrastructure. The session is designed for those who may be relatively unfamiliar with the topic, but experts are encouraged to join in for a serious discussion about a defining issue for this new century.

YOUR INSTRUCTOR

Marilyn Geewax

Marilyn Geewax is a senior business editor on NPR’s national desk and its national economics correspondent. She was the national economics correspondent for Cox Newspapers’ Washington Bureau. Before coming to Washington in 1999, she worked for the Atlanta Journal-Constitution, first as a business reporter and then as a columnist and editorial board member.

She earned a master’s degree at Georgetown University, where she focused on international economic affairs. She also studied economics and international relations at Harvard as a Nieman Fellow.

From 2001 to 2006, she taught a business journalism class as an adjunct professor at George Washington University.

ABOUT THE PROGRAM

This conference session is sponsored by the Donald W. Reynolds National Center for Business Journalism. If you have any questions about the center’s training, please email Executive Director Linda Austin or call 602-496-9187.

Those who successfully complete three workshops or online seminars presented by the Reynolds Center are eligible to receive a “Circle of Achievement” certificate.

View the original article here